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As a digital marketing agency, you need to nail how to use social listening to ensure that your clients have the best chance of beating their competitors and reaching the right audience.
Is it too much to ask marketers to prove they know what they’re doing? Being an engineer in a company full of engineers, I’ve grown accustomed to a particular world view. Specifically, that all things in life can and should be measured. Now of course, I don’t really think all things can be measured.