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Customer experience (CX) insights are the key to truly understanding customer behavior. CX insights enable you to serve your customers better and provide better solutions to their requirements by helping you understand your customers’ opinions and motivations.
Text analytics features define how well a text analysis API will function.
To truly tap into social media sentiment analysis and leverage it for building effective marketing strategies and brand campaigns, social media marketers need to go beyond settling for positive and negative sentiment scores.
Social media marketing listening is an invaluable tool for market researchers to reach a massive audience to obtain vital information about customer intent and market dynamics.
A sentiment analysis SaaS (software as a service) tool automatically discovers and detects emotions in your customer experience (CX) data to not only help you enhance your products but also keep you a step ahead of your competitors.
Sentiment analysis data sources give you the necessary tools that are needed to gain a deep understanding of market sentiment and thus help you influence market behavior.
Brand experience is the overall sentiment a customer feels with regard to his engagement with a brand. It is one of the biggest contributors to customer acquisition and brand loyalty.