Where does social media stand in the world of healthcare

A new study from business services firm PriceWaterhouseCoopers has found that pharmaceutical and healthcare brands lag behind other business when it comes to taking advantage of growth opportunities available through social media channels. The study found the industry’s executives are behind in social media use when compared to their customers. Out of 124 executives interviewed, half expressed worries about how they were going to integrate social media listening into their business strategy.