How much should a company invest in their social media strategy? While most businesses acknowledge that they need to invest in social media for future growth, the evolving nature of the online world makes it difficult for some companies to know how much they should really be investing into their online communication channels.
One of the biggest concerns of social media use has been privacy settings and the protection of a user’s posted content. Facebook has had to repeatedly defend its ever-changing privacy settings and in 2011 even Mark Zuckerberg was the target of one of the social network’s privacy flaws when users flagged his display photo as “inappropriate,” thereby gaining access to his private photos.
The first-ever Youth Winter Olympic Games wrapped up in Innsbruck, Austria on Sunday and a big part of the games had nothing to do with race times or medals. Instead, social media was embraced as a mandatory element of games-time participation for athletes and other accredited participants. Unlike previous games, where rights-holding broadcasters and a limited amount of accredited reporters from traditional media outlets were allowed to write and publish pictures about the games, this time around the athletes, volunteers, spectators and officials were encouraged to use social media during the games,
Arabic sentiment analysis is here. Repustate has always had a mindset of not resting on our laurels. We’re constantly improving, always iterating, and in an endless pursuit of the best software solutions we can produce. Today is the culmination of our latest efforts: Arabic sentiment analysis. Starting today, customers of our paid plans can analyze their Arabic social media data just as they can analyze English data.
A lot of interesting things … and some not so interesting things. I’ve been reading a lot of Facebook status updates over the past week or two, trying to get a good grip on the kinds of things people talk about on Facebook and how Repustate can leverage this avalanche of data.
There’s more to Google Instant than ajax. It’s the n-grams, stupid. With the release of Google Instant, developers everywhere have sprung into action developing their own version of Instant for their favourite web service. This avalanche of development was undoubtedly spurred on by one developer’s job offer from YouTube based on his YouTube Instant work.
Repustate’s own Diana Szpotowicz sat down with communications expert Kyle Palantzas to discuss all things social. You can follow Kyle on Twitter @kpalantzas I believe that the best way to learn about how something works is to talk to an expert in that subject. So, to learn how social media is impacting the business world and the personal lives of its users, I picked the brain of a Toronto-based social media strategist, Kyle Palantzas.
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Feb 25, 2012
Repustate Team