SurveyMonkey API + Repustate text analytics = insightful open ended responses We recently worked with a new entrant into the healthy snack foods business who wanted to understand the market they were getting into. Specifically, they wanted to know the following: Which foods do people currently eat as their “healthy snack” Which brands do consumers think of when they hear the word “snack” Was there anything about the current selection of snack foods that consumers didn’t like?
How a last minute, indifferent decision lead to our most popular API call. Repustate’s mission statement is to become the world’s largest collection of natural language processing tools. To meet this challenge, we started out with a small set of API calls and are constantly adding and improving with each passing week.
Sentiment analysis by itself doesn’t suffice An interesting article by Seth Grimes caught our eye this week. Seth is one of the few voices of reason in the world of text analytics that I feel “gets it”. His views on sentiment’s strengths and weaknesses, advantages and shortcomings align quite perfectly with Repustate’s general philosophy.
If you’re not measuring the financial impact of your social media initiatives, then why are you doing them in the first place? One of the people I respect the most in the biz, Chris Berry from Syncapse once remarked to me that the state of social media today is where the web was in the mid-90s; everybody wants to be in on it, but they’re not quite sure what “it” is.
Is social media not the panacea people make it out to be? Or is it a case of “you’re doing it wrong”? TechCrunch published an article[1] recently describing the results of a survey a German market research firm conducted. The survey found that by and large, social media projects (think Twitter campaigns, Facebook pages, attempts at viral videos on YouTube) fail.
Social media data is being generated faster than we can count, but it doesn’t have to be hard to organize and analyze the mountain of data. Repustate’s newest API call categorizes your social media data making it easier for you to analyze and report on the data that is important to your company.
Many of us have long heard the well-repeated mantra to “backup our files.” And still many of us have cursed ourselves for forgetting to backup files and invariably losing a document once in a while when our computer freezes. But what about backing up social media data? While it might seem like a tedious task for personal accounts, it makes sense for businesses that depend on their social media activity for part of their company’s growth.
Apr 24, 2014
Repustate Team