Social media data is being generated faster than we can count, but it doesn’t have to be hard to organize and analyze the mountain of data. Repustate’s newest API call categorizes your social media data making it easier for you to analyze and report on the data that is important to your company.

Categorize by industry

Repustate’s categorization works within the context of a particular industry. Currently, the supported industries are airlines, hotels, telecommunications, and restaurants. The possible categories for each industry are different because of course, the industries themselves are quite different. To view the full list of categories available for each, take a look at our API docs.

Social media example (and when sentiment alone is not enough)

Let’s say we are a hotel chain, Repustate Hotels, and we have a Twitter account used for getting feedback from our customers. When a customer tweets “@RepustateHotels I loved the beds in your hotel, but the food was terrible”, there are a few pieces of sentiment being stated here. Is the overall sentiment of this sentence positive or negative? I would argue it’s both. The customer liked the rooms, but did not like the food. It would be useful to extract these bits of information separately. That’s what Repustate’s API call does automatically.

As a result of passing the above tweet to the categorize API call, you’ll get the following structure back (in JSON):

{"food": [{"chunk": "the food was terrible", "score": -0.42798}], "accommodations": [{"chunk": "@ RepustateHotels_I loved the beds in your hotel", "score": 0.23237}]}

Now very quickly you can see the various categories within the hotel industry that this text matches up with. Expanding on this idea, you can envision how this would be an invaluable tool to assess customer satisfaction across your entire organization and see which areas need to be improved.