News sentiment analysis extracts high-value information from news websites, magazines, videos, radio channels and other media sources to gauge opinions expressed. It pairs machine learning with natural language processing tasks for text analytics to score these opinions as negative, positive or neutral. Brands can then integrate these insights into their marketing strategies for better growth and increased ROI.
The customer, Media Info Groep, is a reputed authority in media monitoring and analysis in The Netherlands. They support over 3,500 organizations in PR & communications in industries such as retail, finance, vehicles, sports, and nonprofits. Their prominent clients include L’Oreal, Sheraton Hotels, RedBull, Jaguar, ING, Suzuki, and others.
The customer needed a solution that could analyse and monitor the entire media spectrum including print, online, radio and television for sentiment. They also needed the solution to be a native Dutch model since they are the only media monitoring company in The Netherlands to offer 99% coverage on print media. They couldn't afford a model that fell short on accuracy or scalability.
Repustate provided the customer with a trained model for sentiment analysis for news articles as well as social media. Insights from the Dutch sentiment analysis API are being currently used in offerings as diverse as quantitative analysis, campaign research, crisis management, benchmark research, and media relationship management.
In the client's words,
"Repustate helps us in enriching our data from the editorial Dutch content in online and print media because we serve mainly the Dutch market. We are now able to offer a more complete service that can even better compete with that of our competitors."
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